Thursday, January 13, 2005

2005 Projects

In a few days time, I would be back to Exeter so I thought it would be appropriate to do a status check of my projects for 2005.

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"The Advanced Selling of Services - An Ontological Approach"

New project. Needs thinking and conceptual development.


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“Pricing Mobile Payments: A Case Study”

15-page (abbreviated) paper sent to:
Business Practices in The Digital Era, Asian Business Conference, 13-14 April 2005, Kuala Lumpur, Malaysia (forthcoming)

Full paper - collecting more interview data. In progress.

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"Managing Casino and Cruise Revenue: The Case of Empress Cruise Lines”

Awaiting Nick's and Harsha's draft of instructor's manual

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“Revenue Improvement on a Gaming and Holidaying Cruise Ship: The Case Of Empress Cruise Lines”

abstract submitted to the American Marketing Association Service Interest Group SERVSIG Research Conference, Singapore, 2-4 June 2005. Full paper awaiting information from Nick. In progress.

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“The Pricing of Services”

Invited to revise and resubmit to Marketing Science

Awaiting feedback from Wei on how the model can be tweaked.

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“Fundamo: The Introduction Of Mobile Payments Into Malaysia”

2nd submission to Case Research Journal after revision

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“The Role of Photo Essays in Learning and Transfer”

submitted to Journal of Management Education. Awaiting reply.

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“Does Direct Marketing Need to have a Direction?”

submitted to Marketing Intelligence and Planning. Awaiting reply.

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“Establishing a Service Channel: A Case Study”

submitted to Journal of Services Marketing. Awaiting reply.

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